Your business culture or philosophy is the ultimate key to your productivity and success. It will either enable or disable everything else that you do.
Developing the right business culture is key to your success as everything you do hinges around this fundamental aspect of your business.
If a businesses culture or the culture of the leaders or staff is wrong, the impact of even the best business growth and business optimisation techniques would be severely limited.
Too many organisations only pay lipservice to these factors and as a result they constantly struggle to make real progress.
Please find these 15 Top Business Optimisation Tips for you to implement in your business.
Business Optimisation Tip 1.
Business Optimisation Tips – 1:
Understand your higher business purpose!
Contrary to popular belief, people don’t buy products or services.
They do buy the outcomes that those products or services can provide, solutions, benefits, answers, value, advantages, improvements, time saving, efficiency, avoidance of pain, protection, pleasure, fun, excitement, fulfilment, enjoyment, prestige etc.
Your higher purpose for being in business should be to turn those positive outcomes into reality by promoting, selling and delivering the specific outcomes your customer is actually buying. When you start to look at what you do in terms of the positive outcomes you can deliver to your clients, you can feel justifiably proud of the contribution that you are making to your clients, whatever business you are in.
When you do that consistently you and your business will profit handsomely.
Business Optimisation Tips – 2:
Operate your business with Integrity!
Taking an ethical approach to your business, performing as promised, and operating in a sound manner is always a great business strategy.
Your values, philosophies and policies toward your employees and your customers must be based on fairness and a sincere belief that your customers deserve to be well served at all times.
It’s good to have the attitude that if it’s good for the customer then it’s good for the company, and vice versa.
Putting the customer’s interests ahead of your own and being completely customer focussed is key to a successful business.
Business Optimisation Tips – 3:
Constantly work on the optimisation & efficiency of your Business!
Don’t be content to accept lesser results than you’re entitled to for your efforts.
Instead demand and accept nothing less than the highest and best outcome for every action that you ever take and every activity that you ever engage in.
You do this by;
Integrating and leveraging all of your successful sales & marketing approaches to achieve the optimum outcome and getting the greatest return for the least expenditure of time, effort, manpower and money.
Optimising all of your staff and leadership team so that you have the right number and the right people involved in the right positions for your business to run at its optimum level.
Optimising all of your systems and process so that they can effectively and efficiently deal with all of the requirements placed on them by the business.
Optimising all of your business costs so that you can help to make the best profit possible in your business.
Business Optimisation Tips – 4:
Genuinely appreciate your team and do all that you can to keep them happy, productive, developing / progressing and efficient!
Many of the most successful & profitable companies in the world owe a large part of that success to having a very happy and contented workforce.
A happy and contented workforce are a group of people who know what they are supposed to be doing and that their efforts and their results are sincerely appreciated.
This will save you money in many ways.
Your staff turnover will go down. You’ll save a fortune on training and recruitment. You’ll suffer less abseteeism. It’s less likely that things will “go missing” etc.
Having an experienced workforce that isn’t always leaving and having to be retrained, one that really cares about your company and about looking after your customers, will result in fewer customer complaints, more customer satisfaction and customers who spend more money with you, more often and for much longer periods of time.
Business Optimisation Tips – 5
Build a balanced Team / Recruit the right people!
Recruitment is often seen almost exclusively as a search for individuals with the right qualifications, experience, and achievement.
Yet they are rarely found because of the requirement for more conflicting characteristics than can normally exist in any one person.
In a perfectly balanced team there is always someone who can deal naturally and effectively with any set of responsibilities. Each person just slots naturally into playing their part in growing and developing the business.
Most of us choose our life partner and raise our children with care, nurturing and compassion.
Yet we tend to select the people who will join our company on the basis of an interview or two, and once they’ve joined, they often discover they must fend for themselves.
This contrast illustrates the disparity between the family and work environments.
As around 75% of our adult waking time is devoted to work related activities, it makes sense to take as much care in recruiting the right people as it does in finding the right partners. You need to find people who care and who want to be the best.
Caring must be inherent in people’s natures. They have to feel it in their hearts. And if they do, their colleagues and clients will feel it too, and you’ll achieve much more success with less hassle and hard work.
If you look for genuinely pleasant people who have the right attitude and human values, the rest will usually fall into place. You can’t teach people to be nice.
Business Optimisation Tips – 6:
Empower your staff!
When companies consistently refuse to deviate from policy, they say to customers, in effect, “Our policy is more important than doing business with you.” Empowerment is the process of moving the decision-making process to the customer interface.
This will give your team at the customer interface the power to do whatever it reasonably takes to delight the customer.
Truly empowered employees invariably recognise and appreciate the authority they have been given and are more likely to use their initiative and good judgment to come up with better and less expensive solutions to a problem than that dictated by rigid policy manuals.
Business Optimisation Tips – 7:
Genuinely appreciate your customers and do all that you can to keep them happy – Be customer centric!
View your clients as long term friends and partners.
Redefine your business from the customer’s perspective as the basis of your philosophy, so that you protect and benefit them whenever and at the highest level possible.
But if no individual can combine all these qualities, a team of individuals can contain all the conflicting requirements that cannot be found in a single individual.
Business Optimisation Tips – 8:
Use Technology to improve the efficiency of the business!Technology has been created to make our lives easier yet many businesses fail to use it effectively in their business. The majority of the top companies in the World are tech companies with a using technology for creating efficiency culture. Are you utilising your Technology; Websites, Web Platforms, Marketing Channels, Telecommunications, IT, CRM, Software etc. to the most of its ability to get the most efficiency out of them for your staff, your clients and your business?
Business Optimisation Tips – 9:
Adopt proven success practices!
The moment you start adapting and applying success practices that have already been tried & tested and refined by other industries, you can save yourself a massive learning curve.
If you can take advantage of £ millions or £ tens of millions or £ hundreds of millions worth of success-proven, profit-certain business practices that other industries have already validated, you’ve given yourself and your business an incredible edge over all your competitors and your level of success can’t help but increase.
Business Optimisation Tips – 10:
Don’t forget to enjoy yourself and all have fun in the workplace!
Some of the world’s most successful companies attribute a large part of their success to the use of laughter, fun and play in the workplace to build morale, participation, and involvement.
Recognition and appreciation can play a vital role in boosting morale and productivity among hard-worked employees. You can easily implement a step-by-step plan for building an enthusiastic, high-performance team using hundreds of tried and tested techniques for enhancing employee satisfaction and personal pride, improving employee morale, heightening productivity, creating a more people-centered corporate culture, and ultimately increasing your profitability from the process.
Business Optimisation Tips – 11:
Continue to grow through a culture of personal development, self improvement and life long learning!
The growth of your business is the aggregate of the growth of your individual team members.
By constantly training everyone in your business to perform at higher levels than your competitors, you’re investing in the future, while improving your business today.
The better your training, the better everything works in your business. It radically improves your team’s understanding of your objectives; helps set standards of performance; produces predictable results; leads to consistent answers to each question or problem; results in customers being treated in a similar manner no matter who they deal with and makes a big difference to how everything functions in your business.
Business Optimisation Tips – 12:
Be passionate about your business, staff, product / service & customers!
Passion and enthusiasm are contagious … and all too rare.
People are more inspired to do business with you if you display conviction and enthusiasm for what you do and the way that you do it than any other factor.
If you genuinely burn with an overwhelming desire to enrich the lives of everyone you do business with, people will be attracted to you like metal filings to a magnet.
Business Optimisation Tips – 13:
Run a suggestion scheme
A good suggestion scheme is like having an oil well in your back garden.
There is no more important tool for management. Suggestion schemes can be made to work extraordinarily well in any business and can be the cornerstone of constant and never ending improvement.
If you and your team ask yourselves relentlessly each day, “How can we do this better?” or “What more can we do to …”, you are bound to find ways to improve. Whether large or small, these improvements can lead to regular discoveries that can transform your business.
Business Optimisation Tips – 14:
Measure staff motivation
How do you know if your staff are well motivated?
This is where most businesses are amazingly primitive. Their skills in measuring motivation are under-developed or non-existent.
Methods of measuring motivation include:
- Staff turnover,
- Customer Service,
- Attitude surveys.
Business Optimisation Tips – 15:
Use tried and tested ways of increasing staff motivation.Give bonuses or implement profit share schemes so that everyone his motivated by the success of the business.
If you need any help with any of the business optimisation strategies or tactics please feel free to contact Mike on: 07960 872549.mikearmstrong.me