How a serious accident led to business success – BBC News

It was in the wake of a terrible skiing accident that Susanne Najafi embarked on her path as a serial entrepreneur.

While racing down the slopes of a Swedish ski resort in 2009, she fell and broke her neck.

“I was trying to get up, but I’m like, ‘Oh, I can’t move my arms.’ And that’s when I realised it was a bit more serious.

“The doctor said that I was one millimetre from the nerve getting cut off,” she recalls. “They were like, ‘This was really, really lucky.'”

Despite facing months of recovery wearing a neck brace, the then 28-year-old’s outlook was positive. “I was like, ‘Wow, I got another shot.’ For me, this was a turning point. I realised that life is too short not to follow your path, to do the things that you’re passionate about.”

So the Swede decided to leave a promising marketing career with consumer goods giant Procter & Gamble.

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