As Michael Bloomberg’s campaign to win the Democratic nomination and oust Donald Trump from the White House is taking off, his Bloomberg media empire is separately planning to become a major player in the video streaming wars.
In a two-pronged push, Bloomberg Media, the mogul’s eponymous finance, data and media empire, is looking to put business programming at the heart of the streaming revolution through its new Bloomberg TV+ digital service and QuickTake by Bloomberg, a digital channel focused at a young business audience. QuickTake, which began life on social media, will launch as a streaming service early this year.
The former mayor of New York’s political and business ambitions are distinct. Bloomberg media channels are not doing investigations into either their owner or any of his rivals in the race for the Democratic nomination (although it is providing general coverage of all candidates). Bloomberg would sell his business if elected president (although it’s not currently for sale).